Sports Marketing Assignment Example | Topics and Well Written Essays - 500 words

Sports Marketing - Assignment Example Sports marketing takes different forms. For instance, television networks sell airtime during main sport events. Marketers buy advertising spaces in stadiums to put their advertisements. Famous athletes also sell their images to marketers as celebrity endorsers. Sport is used to reach specific segment of a population. In most cases, the target market is men. This is with exception, however, from women sports such as netball and figure skating that attract female audience (Marketing Schools). Marketers choose to use sports for marketing because they find already developed market. They take advantage of the devotion and popularity that fans have towards their sports men and teams. It is assumed that marketers gain instant credibility in the fans minds if the marketer associates with the fans’ team or favourite sportsman (Marketing Schools). The marketer is considered a sponsor since the revenue goes to the team. Coca Cola Company for example, is always associated with Olympics (Fullerton & Merz p. 91). One disadvantage with sports marketing is that advertisements may be overlooked. This is because the sports marketing industry is so large, and there are very many advertisements. To avoid this and ensure effective brand marketing, a comprehensive marketing plan has to be developed. The plan encompasses estimations of resources and budget needed, time frame for the campaign, marketing objective, and the target audience and how they can be reached. The marketer needs an analysis of the entire marketing landscape to identify the most promising opportunities. Based on research findings, creative professionals will put types of advertisements that are in line with what the company wants to achieve. Brand marketing requires efficient market research. The professionals have to work hard to ensure the content of the adverts, connect the product and the sport. The adverts have to speak to the target population (Marketing Schools). This also helps in reducing ego